Wellness brands have risks other brokers don't understand.
FDA compliance. Supplement efficacy claims. Ingredient liability. Most wellness founders don't know they have regulatory exposure until it lands in their inbox. We cover that — before it does.
The four claims that hit wellness brands hardest
Most supplement brands get their first FDA inquiry without ever asking their broker about regulatory defense. By the time the letter arrives, the coverage gap is already expensive. Here's what we build in from day one.
Supplement efficacy claims
"Clinically proven," "boosts immunity," "reduces anxiety" — wellness brands make claims that the FTC and FDA scrutinize closely. A single unsubstantiated claim can trigger regulatory action and class action lawsuits.
Ingredient contamination
A contaminated batch of a single ingredient — even a third-party-sourced one — can trigger product recalls and consumer injury claims across your entire line.
FDA labeling compliance
cGMP compliance, NDI notifications, structure/function claim requirements — the FDA's supplement regulations are complex and evolving. Non-compliance creates personal liability for founders, not just the brand.
Co-manufacturer liability
Your contract manufacturer produces a batch below spec. Customer adverse events follow. Your brand is liable even if the failure happened on their production floor.
Coverage built for your stage
A supplement brand pre-launch needs different coverage than one navigating a multi-retailer expansion. We match your policy to where you actually are — so you're covered where it matters and not paying for what you don't need yet.
Launchpad
$0 – $5M revenuePre-revenue to ~$1M. Getting into your first retailer or launching DTC.
Scaling
$5M+ revenueIn major retail. Co-manufacturer relationships. Investor conversations.
Two years in, they're still here. Here's what they say.
We have used SecureCPG for 2 years and have been impressed with their depth of knowledge in our space and ability to work with carriers to ensure we are getting the best coverage possible.
SecureCPG has been a consistent and reliable partner who takes the time to understand our business and deliver critical results.
Highly recommend SecureCPG! They are timely with communication and experts at navigating the specific needs of our brand portfolio. They make the insurance process simple, transparent, and stress-free.
We started working with SecureCPG when we could not find a broker who understood our unique business and products. They found improved coverage at a better price and consistently demonstrate their knowledge of both CPG and insurance.
We know the supplement industry before you have to explain it.
Supplement-specific, not health-generic
We know the difference between a structure/function claim and a disease claim. We know what Amazon's supplement vendor requirements look like and what your DSHEA compliance gap actually means for your exposure.
FDA and FTC coverage built in
Regulatory defense coverage for supplement brands isn't standard. We make sure it is — before you get the inquiry, not after.
Russ picks up the phone
An FTC letter arrives about your efficacy claims and your lawyer is asking to see your policy. Russ has navigated this with supplement brands before. He knows what your regulatory defense coverage does and doesn't cover, and he answers the phone.
Carriers who price supplement brands correctly
Most carriers lump supplements into 'nutraceuticals' and apply a worst-case rate. We place wellness brands with health product specialists — so your premium reflects your actual risk profile, not a catch-all category.