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Insurance built for CPG brands.
By CPG founders.

Your trusted advisor in CPG insurance — from first retail buyer to national scale.

Get your coverage

Built for the CPG founder.
Built for how CPG actually works.

12
Coverage types built
for CPG operations
10min
Average time to complete
your questionnaire
48hr
From questionnaire
to coverage in place
Trusted by
Bored Cow Chomps Absurd Snacks Olipop Athletic Greens Graza Fly By Jing Mid-Day Squares Muddy Bites

Two ways to get started

Whether you're launching your brand, developing new products, or scaling to national distribution, we meet you where you are.

New to insurance?

Get General Liability coverage in minutes — not weeks. No 10-step forms. Just the coverage your retail buyers require.

  • 5 steps, not 10
  • Coverage in minutes
  • Pricing you can actually afford
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Have policies already?

See if you're overpaying or underprotected. We'll show you the gaps your current broker missed.

  • Free policy gap analysis
  • Side-by-side comparison
  • Talk to a CPG specialist
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Why SecureCPG

Insurance that gets CPG

Your brand doesn't run on a template. Your insurance shouldn't either.

01

Know what your buyers actually require

GL, Product Recall, Cyber — we know what Target, Whole Foods, and UNFI ask for. No guessing, no gaps.

02

Stop overpaying for coverage you don't need

Right-sized policies for your stage, not a bloated enterprise package. Pay for what you need today.

03

Stay covered as you grow

From first retailer to national distribution, we scale with you. One partner, every stage.

Industries

Built for your industry.

See all industries
Food
From co-packer agreements to recall events — coverage built around how food brands actually operate.
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Beverage
Liquid products carry unique risks. We cover the chain from production to shelf, including contamination and spoilage.
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Beauty
Topical products bring ingredient, labeling, and formulation risks. Get covered before your first retail door.
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Wellness
Supplements, functional foods, and health products require specialized liability. We know the claims landscape.
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Pet
Pet food and treat brands face the same recall and liability risks as human food. We cover both.
Learn more

What CPG founders say

Hear from founders who've been through it.

"We have used SecureCPG for 2 years and have been impressed with their depth of knowledge in our space and ability to work with carriers to ensure we are getting the best coverage possible."

Elizabeth Stein
Elizabeth Stein Food
Founder & CEO, Purely Elizabeth

"SecureCPG has been a consistent and reliable partner who takes the time to understand our business and deliver critical results."

Steve Ball
Steve Ball Pet
CEO, Woof

"Highly recommend SecureCPG! They are timely with communication and experts at navigating the specific needs of our brand portfolio. They make the insurance process simple, transparent, and stress-free."

Sivan Gompers
Sivan Gompers Multi-Vertical
Head of Operations and Strategy, Squared Circles

"We started working with SecureCPG when we could not find a broker who understood our unique business and products. They found improved coverage at a better price and consistently demonstrate their knowledge of both CPG and insurance."

John Pinto
John Pinto Wellness
CEO & Founder, Boom Boom Naturals
CPG Risk 101

Learn before you leap

Explore all guides
Retail Requirements4 min read

What insurance do I need before approaching Target?

Read guide
CPG Risk 1016 min read

The real cost of a product recall

Read guide
Raising Capital5 min read

D&O for founders: Why investors require it

Read guide
Our team

We've been in your seat.
That's why we built this.

SecureCPG was founded by operators who've been through co-packer negotiations, product recalls and distributor disputes. We know the risks because we've faced them.

Meet the full team
Zachary DeAngelo
Zachary DeAngelo
Co-founder & CEO
Leads SecureCPG's vision and growth. Built the platform to make CPG insurance as fast and founder-friendly as the brands it protects.
Russ Taylor
Russ Taylor
Head of Insurance
20+ years placing coverage for CPG brands. From pre-revenue startups to national retail — Russ knows every clause that matters.
Amrit Richmond
Amrit Richmond
Board Member
Leads growth and partnerships. Connects founders with market intelligence, community, and trusted intros from pre-launch to exit.

Ready to protect your CPG brand?

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No commitment. No broker jargon. Just a straight answer.