About SecureCPG — Built by CPG Insiders, For CPG Founders

Our story

The problem we couldn't ignore

Most of Zach DeAngelo's career has been spent building noteworthy brands in the consumer space. In his 15 years as a brand operator, Zach dealt with numerous issues involving expensive recalls, power outages, lost and damaged goods, and all other means of unexpected chaos (including a murder, ask about it)! The takeaway was that every single CPG brand needs a thoughtful insurance plan but it was clear that there wasn't an approachable broker who understood the complexities of CPG supply chains. So Zach approached a respected consumer investor (hint, its BFG) and an insurance expert (MDP is the best) to form SecureCPG. Now we cover over 350 consumer brands with empathy, dedication, and service with the pursuit of becoming the most reliable insurance business in all of CPG.

Rodeo CPG member Boulder Food Group MDP Network Expo West · Fancy Food · MetaMatic

No founder should find out what their recall policy doesn't cover at 2am, on the phone with a retailer who's already pulling the product.

— Russ Taylor, Head of Insurance, SecureCPG

350+

CPG brands covered
across all 5 verticals

48hr

Average time from first
question to coverage in place

14+

Coverage types built
specifically for CPG operations

$0–$5M+

Revenue range we serve,
from pre-launch to Series B and beyond

What we fixed

The six things every CPG founder deserved but didn't get

These aren't theoretical gaps. They're what we saw — and built SecureCPG to solve.

A broker who knows CPG vocabulary

Most brokers make you explain what a co-packer is. We've structured coverage around co-packer indemnification clauses, FSMA requirements, AAFCO compliance gaps, and retailer COI standards — before you ask.

Recall coverage built in from day one

General Liability doesn't cover a product recall. Most food and pet brands don't find that out until the call comes. We include recall coverage analysis in every new quote — not as an add-on, but as a starting assumption.

COIs that don't require three days of back-and-forth

Retail buyers, co-manufacturers, and distributors all need certificates of insurance — often on tight timelines. We issue COIs same-day and know exactly what each major retailer's vendor portal requires.

Coverage that scales with your brand

A $200K DTC brand has different risk than a $15M multi-retailer brand. We've built stage-specific coverage stacks — Launchpad ($0 – $5M revenue) and Scaling ($5M+ revenue) — so you're never paying for exposure you don't have.

Regulatory defense that's actually in the policy

FDA inquiries, FTC efficacy claim letters, FSMA audits — CPG brands face regulatory exposure that most general policies don't address. We make sure it's covered before the letter arrives, not after.

A human who picks up the phone

When your co-packer calls at 9pm with a contamination event, you don't need a ticket number. You need Russ. That's what we built — not a platform that replaces relationships, but one that makes them faster.

The team

The people behind SecureCPG

We're not brokers who learned CPG. We're CPG insiders who happen to know insurance cold.

Head of Insurance

Russ Taylor

Russ spent a decade structuring insurance for CPG brands before founding SecureCPG. He's been to Expo West, Fancy Food, and MetaMatic. He knows what a Class I recall costs before you finish the sentence — and he picks up the phone when it matters.

LinkedIn Talk to Russ →

Board Member

Amrit Richmond

Amrit leads growth and partnerships for Secure CPG. Her expertise spans market intelligence, community building and supporting founders at every stage of growth, from pre-launch to exit strategy. She's available to our customers when they need an intro or trusted feedback.

Co-founder & CEO

Zachary DeAngelo

Zach built the platform that makes SecureCPG run. His background spans product and operations — he's the reason a founder can go from first question to coverage in 48 hours, and why our COI process doesn't require a phone call to get started.

Customer Success Lead

Danielle Smoak

Danielle is the first call founders make when something goes sideways. She manages onboarding, COI requests, and renewal support — the part of insurance that actually matters when you need it.

Executive Vice President

Brian Phoebus

EVP & Partner at Maury Donnelly & Parr since 2002, with roots at Chubb as a Personal Lines Underwriter. He oversees MDP's personal lines team, regional offices, and M&A strategy — and created National Trust Insurance Services, now the country's largest historic property program.

Senior Vice President

Hayward Howard

SVP & Partner at Maury Donnelly & Parr, with expertise in hospitality, large real estate schedules, and professional liability. He joined MDP in 2006 and leads the firm's Charleston office, while driving technology strategy as a member of MDP's Tech Committee.

Our community

We're part of the CPG world. Not just adjacent to it.

The trust CPG founders place in us isn't built from ads. It's built from being in the same rooms, at the same tables, facing the same problems.

Rodeo CPG

Active members of the Rodeo CPG community — the largest network of emerging CPG brand operators in the country. When founders in the community ask about insurance, we're already there.

Boulder Food Group

Partners with Boulder Food Group — the advisory and investment network for natural CPG brands. We bring insurance literacy into conversations that usually don't have it early enough.

MDP Network

Connected to the MDP (Modern Distribution Program) network of emerging brand operators, distributors, and retail buyers. We understand the full supply chain — not just the brand side.

VC & Investor Network

When your first term sheet comes with a D&O requirement you've never heard of, we're the broker your investor's portfolio team recommends. We've been through enough Series A rounds to know what's coming.

Trade shows we attend

Expo West Fancy Food Show MetaMatic KeHE Vendor Summit UNFI Supplier Summit Pet Industry Trade Show

From our clients

What founders say when the moment that matters actually arrives.

These aren't "great service" reviews. They're what happened when a real scenario tested the coverage.

"We have used SecureCPG for 2 years and have been impressed with their depth of knowledge in our space and ability to work with carriers to ensure we are getting the best coverage possible."

Elizabeth Stein Food

Founder & CEO, Purely Elizabeth

"SecureCPG has been a consistent and reliable partner who takes the time to understand our business and deliver critical results."

Steve Ball Pet

CEO, Woof

"Highly recommend SecureCPG! They are timely with communication and experts at navigating the specific needs of our brand portfolio. They make the insurance process simple, transparent, and stress-free."

Sivan Gompers Multi-Vertical

Head of Operations and Strategy, Squared Circles

"We started working with SecureCPG when we could not find a broker who understood our unique business and products. They found improved coverage at a better price and consistently demonstrate their knowledge of both CPG and insurance."

John Pinto Wellness

CEO & Founder, Boom Boom Naturals

We built SecureCPG because no broker understood your world.